What Makes a Good Bumper Sticker?
// June 24th, 2010 // Comments Off // Bumper Stickers

- Image via Wikipedia
We can say a particular bumper sticker has a great tag line, something funny which makes us smile; there may be a great design which catches the eye; it can be promoting something emotive, such as a political or religious viewpoint, or it may be something completely unconnected with any of these factors. Answering a question like this is very similar to giving a precise answer to “how long is a piece of string” – we don’t really know, but what is reasonable is that a good bumper sticker touches us in some way on a human level.
The majority of bumper stickers are of the humorous variety, and what makes people smirk, smile or laugh has never been defined or quantified, certainly with no more success as anyone may have with herding cats! Typically, what qualifies as a good, funny bumper sticker is that they are short and punchy, usually very personal (as in the words, “I”, “my” or “your” being used a lot) and they have popular appeal. It’s a rarity to find a high brow joke on a bumper sticker, but there again is something of the characteristic of a good bumper sticker – you have a highly visible sticker on one of your most valuable possessions, so you’re certainly making a statement and probably you want it to be a popular one.
There is another characteristic which we commonly see with bumper stickers – they are highly personal. How many times do you see a sticker proclaiming, “My daughter is an honor roll student” or “My son is a US Marine”? If we have something to say, especially if we are proud of it, there is little better than a bumper sticker to tell the whole, wide world. Well, perhaps there is the internet with Facebook, but bumper stickers have been around for a lot longer than the internet!
Sticking with the personal theme, another characteristic of a good bumper sticker is that it appeals to our emotions. Bumper sticker themes are rarely unemotional, usually they are the complete reverse and little else is guaranteed to raise an emotional reaction than politics or religion. No surprise then that many bumper stickers promote political candidates and parties, or take a stance on religious views in both a positive and negative fashion.
It is wrong to think that bumper stickers are “throw away” philosophy and the product of junk or pop culture. Many bumper stickers are thought provoking – they need to be because their brevity requires the reader to make some leap with their imagination to get the point. While the standard, “I Love NY” leaves little to the imagination, many bumper stickers do represent a brain teasing experience as in, “If You Can Read This – I Can Slam on My Brakes and Sue You”.
We can summarize the key features of a good bumper sticker in three words – personal, emotive and short. There cannot be any such thing as a “long” bumper sticker because the car bumper is too small or the lettering will be unreadable. The challenge is how to make your bumper sticker demonstrate your personal attributes in an emotional fashion, and how good a sticker is really comes down to how well it provokes that emotional response with a punch.
Related articles:
- How to Remove A Bumper Sticker (ihowtovideos.com)
- Wi-Fi Detecting Bumper Sticker (easyorderassettags.com)
- Those stick figure car decals. I can’t believe I love them. (timesunion.com)
- Different Types of Parking Permit (easyorderparkingpermits.com)






