Bumper Stickers Offer a Boost to the Oak Hill Grammar School Fall School Play
// November 10th, 2009 // Comments Off // Bumper Stickers
Have you seen The Wizard of Oz? Right now you are probably thinking about that wonderful 1930’s Technicolor movie featuring Dorothy Garland. But we’d like you to think about an even more special production of The Wizard of Oz that just can’t be missed: The Oak Hill Grammar School Fall School Play.
Our school play isn’t just a fun activity for the kids and families, it is also a fund-raiser for the school. Many prospective parents attend our school plays to get a sense of what Oak Hill Grammar School is like. This is an ideal time to socialize with other parents and children and see what Oak Hill Grammar School is at it’s finest.
We decided to do something different this year to help get the word out about our school play. We made bumper stickers! Our custom bumper stickers came out great and had the school crest and the website url and telephone number. They also included “Come See The Wizard of Oz” and the dates for the play.
The PTA knows the bumper stickers were successful because as people bought tickets we asked them how they heard about the play. Quite a few people mentioned they saw a bumper sticker. Every school family was given several bumper stickers. Many families today are two-car families and sometimes children are driven by a grandparent some of the time. We wanted every family member that was excited about the play to have access to a bumper sticker.
And it worked! A number of Grandmas mentioned they were stopped after bridge games or exercise class to be asked about The Wizard of Oz. Moms and Dads were asked about the play at work or in town running errands. So many people had the bumper stickers that the local newspaper actually ran a story ABOUT our bumper stickers! They thought it was a unique way to tell the community about The Wizard of Oz play.
If we had to share our secrets to success they would be simple:
Get your bumper stickers out early. The more time you have available to you, the better for your school activity or event.
Choose complimentary colors. Bumper stickers not only should be attractive, but easy to read as someone is driving or walking past a car or truck.
Keep the font choices simple and clear. Again we wanted to be sure our bumper sticker was very legible. We got many compliments on our bumper sticker and know that people could read it easily.
Our bumper stickers were available in the school office and every teacher was also given some bumper stickers. The bumper stickers were distributed to children six weeks before the school play – so we had excellent timing on our side. Some parents and families requested more bumper stickers saying they had family businesses or additional relatives who wanted them. We know of one instance where a family business of more than a dozen vehicles added our bumper stickers to their vans as they made deliveries in our town and surrounding areas.
Bumper stickers were a unique choice but very ideal to communicate with the community about our school play. Especially as our school play is a fundraiser and often helps to attract new students, we wanted to be sure as many townspeople knew about it as possible.
